Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
SEO lets you focus your efforts on the exact people you want to visit your website. Because businesses are able to target ideal visitors instead of relying on broad ads, 72% of businesses say SEO gives them the most bang for their buck compared to newspaper or television ads. After running the numbers in new revenue, it becomes apparent why SEO is valuable – especially for small businesses and SLC web designers can help you upgrade your website and give you guidance in your seo research.
You aren’t completely done when your page reaches the front page of search engines. Ideal visitors are even more likely to become customers or subscribers if your website is well-designed, has clear contact information and polite staff ready to answer any inquiries.
Good SEO takes time
Because almost everyone relies heavily on search engines to find anything online, SEO is the most effective way to increase traffic to your site. Good SEO takes time, so the sooner you start, the sooner you can move up the page rank ladder.
To learn more about SEO for your website, watch the video below. At Bluehost, we offer unbeatable SEO services and specialists who can help you improve your page rank. Give us a call at +1 888 401-4678 to speak with a website specialist for a free consultation.